TinyNex Brand Identity
August 2026
TinyNex is an emotional technology brand founded in 2025, built around an identity that feels both cool and warm. I independently created its brand identity system from zero to one, covering positioning, logo design, visual guidelines, and brand applications.
Background
The core product turns content captured from a pet's perspective into stories of companionship. TinyNex needed a professional, trustworthy corporate identity while retaining the emotional warmth of living with a pet.
Research showed that many pet brands rely on playful imagery and serif typefaces to appear approachable. As an emotional technology brand, TinyNex could be neither overly cartoonish nor cold and corporate; its identity needed to balance technology with warmth.
Solution
I used Bruno Ace as the typographic foundation. Its geometric strokes convey a futuristic, technological character, while softened corners keep the identity from feeling too rigid or cold.
The symbol interlocks three T-shaped structures, referencing the brand's initial. Together they form a dimensional cube, representing connections built within a physical space.
Breaks in the symbol's strokes echo the opening in the letter x, unifying the mark and wordmark into one visual system.
